![]() If those obligations are not met-if favors done are not paid back or reciprocated-the reputation of the transgressor is tarnished, and he or she will be less able to draw on his or her guanxiwang for help in the future. Reciprocal obligations are the glue that holds such networks together. Today, Chinese will often cultivate a guanxiwang, or “relationship network,” for help. Confucian ideology teaches that people are not created equal. Confucian ideology has a 2,000-year-old history in China.Ĭonfucianism stresses the importance of relationships, both within the family and between master and servant. ![]() Guanxi has its roots in the Confucian philosophy of valuing social hierarchy and reciprocal obligations. Mintz attributes his success in part to what the Chinese call guanxi: Guanxi means relationship and through business setting it can be better understood as connection. DMG had emerged as one of China’s fastest growing advertising agencies. Summary New Yorker Dan Mintz moved to China as a freelance film director with no contacts, no advertising experience. DMG: China’s Fastest Growing Advertising Agencies ![]()
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